I landed on a salon treatment called Saphira —touted as a clean alternative to keratin that smooths, strengthens, and adds ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that helps keep our locks strong and healthy. With daily blow-drying and ...

To put it lightly, my relationship with my hair has always been… complicated. Aaaaaand I hated it. People who wear their natural hair out daily, embrace the lifestyle, I love and adore you. I so badly ...

Follow me on ig & twitter @maryamjhampton Hey guys in today's video I will be straightening my hair using a keratin shampoo, ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. The most classic (and controversial) keratin treatments require chemicals like formaldehyde, a ...

You emailed us and as promised, we answered. Check out this week’s Strand Therapy Q&A. Keep the questions coming. Be sure to send them to [email protected]. We love this stuff! My hair is really ...