HBO Max Name History - Search News

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Branding Experts on Decision to Flip Max Back to HBO Max

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Variety on MSN · 9h

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

Lifehacker · 1d

Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

Max streaming service is reviving HBO name

TODAY on MSN · 1d

Max is becoming HBO Max — again. Why the name is changing

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider variety of programming as the company joined forces w

The Independent on MSN · 1d

Max streaming service is reviving the HBO name — the one it discarded two years ago

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

Los Angeles Times on MSN · 1d

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

1don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Soap Central on MSN1d

‘How many times has HBO changed their name..?’: Netizens poke fun as Max rebrands back to HBO Max

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past ...

1d

HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

1don MSN

HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

1don MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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