From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

And as many have pointed out, it suddenly looks a lot more like the also monochrome HBO logo. The first rule of the best logos is that they could never be mistaken for something else.

As noted by Variety, the company updated the redesigned logo on the service and its social media accounts yesterday morning. Now, if you compare HBO’s logo with Max’s new one, you’ll be able ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max’s rebranded logo and colors look very HBO Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.