Since the introduction of HBO Go 15 years ago, that streaming service has officially had four name changes: In 2015 it became HBO Now, then HBO Max in 2020. In 2023, the company dropped the HBO ...

The rebrand marks the fourth name change for the service in the last decade, and the fifth name since HBO Go was launched in 2008. The service was called HBO Max from 2020 to 2023, when the name was ...

After waiting two years for the season premiere of Game of Thrones' final season, some viewers had their patience tested.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.