Green marketing, in particular, must be done well to have a positive effect on your bottom line. Patagonia is often praised as a prime example of green marketing done right.

“Green” technology has been a national fixture for at least a decade, said Lawrence Dickstein, president and CEO of Dickstein Real Estate Services, a commercial real estate broker and adviser.

With changes to green marketing standards on the horizon, adherence to fundamental advertising principles and prudent input from counsel will enable responsible and helpful marketing of the ...

The use of certain green marketing terms can lead to legal repercussions and financial consequences if not employed accurately and responsibly.

Delta’s Green Marketing Lawsuit: A Springboard into Sustainability's Future Companies need to realize that consumers today are not just looking at labels; they are scrutinizing actions.

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding are set to surge globally in the years ahead.

Avoid falling victim to a misleading marketing practice called greenwashing with these helpful tips from the Illinois Environmental Council.

The Green Marketing Façade This is a guest post by Simon C. Moore, a Biology graduate and science writer who is interested in conservation and the human animal.

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand's new way of marketing itself with lifestyle storytelling.