For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending ...

When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But ...

Google agreed to spend $500 million over 10 years to overhaul its compliance structure, to settle shareholder litigation accusing the search engine company of antitrust violations, settlement papers ...

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google.

AI is so important to the future of the company that creating a centralized unit to control its use through the whole organization makes sense, and DeepMind seems like a natural home for this ...

Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs. The introduction paragraph now leads off by saying, "Google supports URLs as defined by RFC ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Did you know that proper site taxonomy structure is important for good SEO? Learn about how to work with site taxonomy in our latest guide. For those who have been in SEO for some time, you may have ...