Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing ...

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my ...

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about ...