Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks ...

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. Web standards help ensure that websites are interpreted in the same way across ...

Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...