Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry. Skift Research has conducted an extensive ...

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

A report states that Google TV and DirecTV has partnered to enhance the hotel TV experience via a new "Advanced Entertainment ...

Starting in 2026, DIRECTV will start rolling out its new “Advanced Entertainment Platform” which is based on Google TV. The ...

Coming in 2026, DirecTV's new Google TV interface will deliver an advanced experience similar to what we're all familiar with ...

Google captured most of the online travel industry’s headlines this past week as it seeks to “balance” the competing interests of regulators, on the one hand, and intermediaries and direct sellers, on ...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s ...

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind ...

Forbes contributors publish independent expert analyses and insights. Building a platform to do the job of 1 million analysts Partnering With Hotels: Recent Trend Among Metasearch Engines Recently, it ...

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links. This video can help Google Ads users learn how to take advantage of ...

The latest update to the Google Flights price comparison tool, as well as the introduction of Google Hotels, has the world buzzing, with many praising the user experience. The flexibility of Google ...