Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust your ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their ...

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own ...

Michael J. Fox is a finance & marketing pro and founder of Corberry. He has successfully helped home service contractors scale operations. Google’s search algorithm has evolved. It no longer rewards ...