You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How ...

Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features. What’s new.

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way. This ...

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more ...

Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals.