Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across ... that are not visible in Google. For example, a travel company used Adthena ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

For example, within Google Ads (and when pulling the data ... Push it to the maximum and use Performance Max for what it’s good at. Check your outcomes in GA4 and Google Ads to see how the ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve ...

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.