Leading global programmatic digital out of home (DOOH) ad tech company Hivestack, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory ...
Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH). Above all, the younger target group of 16 to 49-year-olds use Connected TV at over 70%. The ...
Advertising sales company Goldbach Germany and media agency MEC Germany have commenced testing addressable full-screen online commercials on a linear TV channel for the first time in Germany. The 10 ...
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