With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Q4 2024 Management View CEO Tooey Courtemanche emphasized a strong Q4 performance, with over 130 six- and seven-figure transactions and a 39% year-over-year increase in customers contributing more ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies. Adoption is in the early stages, but that’s no time to be caught napping ...

From big to small, Dell partners have told CRN that the changes are moving the Round Rock, Texas-based worldwide leader in servers and storage closer to their businesses. Since the curtain closed ...

Unlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target ...

Landbase, the leader in agentic AI for go-to-market, today announced the acquisition of LavaReach, a Toronto-based company offering an AI-powered prospect research tool. This strategic move ...

Dell Technologies and Nutanix are partnering on new storage device products and new go-to-market strategy that is taking dead aim at the market looking for VMware alternatives in the wake of ...