At its most basic definition, a perm is a hair treatment that uses electric heat and/or chemicals to give the look of curls or waves in naturally straight hair. What Is a Perm Hairstyle?

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added body ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? According to Sacramento-based optometrist Jennifer Wademan, OD, you can think ...