Lots of work situations require some creativity. A client needs a nonstandard solution to a problem. A colleague is stuck in a dispute with their supervisor. You’re writing an article and you need to ...

The first statistically significant results are in: not only can Large Language Model (LLM) AIs generate new expert-level scientific research ideas, but their ideas are more original and exciting than ...

Within creative problem-solving, brainstorming stands as a fundamental technique. Traditionally, brainstorming involves a group of individuals generating ideas to address a specific problem. However, ...

How many people came up with the idea to launch a Squid Game video game after the Korean TV show broke Netflix records in 2021? The answer, with one glance at the cursed depths of mobile game stores, ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. I spend a fair amount of time talking to clients about ...

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As we all know, even though the next big idea could be just around the corner, the challenge often lies not in the lack of creativity but in the overwhelming sea of possibilities. If you are searching ...

Is it better to work in large groups? Smaller ones? With other people who are similar or different? New research offers insight into these questions -- and some of the results are not what you'd ...

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