If Gen-X kids had resumes by age 12, they would include a shopping list of life skills younger generations might not pick up until well into adulthood. As a generation, Gen X was adultified almost ...

Generation X is often overlooked in the cultural conversation, yet quietly holds the reins of resilience. Sandwiched between the much-scrutinized Boomers and Millennials, Gen X has mastered flying ...

Generation X, or those born between 1965 and 1980, are particular about their habits and behavior. Often raised by Baby Boomer parents, respect, self-reliance, and dependability were the values they ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Gen X was built different. We were latchkey kids who had to be tough and resourceful growing up. We weren't perfect, but we learned to survive in a world that didn't always care what we thought or ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

There’s a strange, almost cult-like behavior that continues to grip modern marketing: the nonstop chase after Gen Z. Agencies pitch TikTok-first strategies like gospel. Brand decks are littered with ...