Garnier’s latest technology enables you to virtually try on your potential new hair color before you commit.

L'Oréal last week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who ...

Walmart is piloting Garnier's Virtual Shade Selector, a tool that uses 3D technology from L'Oréal's Modiface unit to help shoppers choose and "try on" hair color products, in 10 of its stores ...