TL;DR: Microsoft's Xbox Game Pass faces challenges due to its high cost and devaluation of new games, impacting upfront sales and profitability. Plans for a cheaper tier may not resolve these issues.

As new Xbox CEO Asha Sharma attempts to find the brand's place in modern gaming, PC Game Pass still works as an avenue for ...

Carla is a writer from Peñuelas, Puerto Rico, now based in Atlanta. She’s an Emory alum with both a BA and MA in English, but more importantly, she’s a Pisces with lots of opinions about video games.

It’s been six months since the great Game Pass price hike of late 2025. The one that saw Ultimate leap to a staggering $29.99 a month. For me, and a vocal contingent of the Xbox faithful, that was the ...

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When Microsoft announced a revamped tier system for Xbox Game Pass in October 2025, it unleashed a whole lot of grumbling about what was once fondly regarded as “the best deal in games.” The service’s ...

Microsoft is reducing the price of the top-tier Game Pass Ultimate service by 23%, to $22.99 per month. The more limited PC Game Pass subscription now goes for $13.99, down 15%. But the subscriptions ...