There's a new trend sweeping the fashion industry, and it has nothing to do with clothing. Rather than casting models, some companies are employing real women to show off their latest designs—on the ...

Discussing buy-sell agreements with business owners, I sometimes get odd looks when I assign names to clauses they have, or don’t have, in their agreements. The owner might say, “If we’ve already set ...

One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing firm ...

Are you a print subscriber? Activate your account. By Maia Vines - 17 hours 56 min ago 18 hours 24 min ago By Bradley Johnson - 19 hours 14 min ago By Ad Age and Creativity Staff - 20 hours 27 min ago ...