There have been some quiet conversations circulating for a while now about a special new hook design, something so unique that it could be a real game-changer. Something big. The project was about as ...

Fishing hooks are a critical component in any fishing setup, yet they’re all too often overlooked. No matter how expensive your rod and reel setups are, without proper hooks fish are going to get away ...

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You can fish with the best fishing reel, latest rod, and premium line, but none of them matter if you’re not using the right hook for the job. Those jobs, of course, range widely. The ideal hook for ...