Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total ...

Lionsgate has promoted longtime executive strategist and interim head of marketing Amanda Kozlowski to president of worldwide marketing for its motion picture group. She will continue to report to ...

Introduction: on advertising's relation to moving pictures / Patrick Vonderau -- Advertising and film: a topological approach / Yvonne Zimmermann -- International harvester, business screen and the ...

One of Saudi Arabia’s best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a new initiative bannered Habbar Film Marketing, aimed at connecting both ...

Indian star Ranbir Kapoor on a poster of the Hindi film 'Animal'. In this new interview, Gupta also reveals why he did not focus on the star-power for Merry Christmas, and what about the campaign ...

Elliot Peters is a self-taught filmmaker from Providence, RI. Receiving a homeschool education until college, Peters and his brother Phineas, gained a strong affinity for teaching themselves. After ...

EXCLUSIVE: Riyadh-based Habbar Film Marketing (HFM) has come on board Sudanese director and producer Mohammed Aloma’s upcoming film Blue Card as a co-producer in its first foray into international ...

Roger is passionate about movies and TV shows, as well as the drive-in theater. Aside from hosting and producing three podcasts and a monthly live show, he also collects comic books, records, VHS ...

For more than two decades, Joe Rey has worked at the crossroads of film, advertising, and digital innovation. Emerging from Camden, New Jersey, Rey built his reputation in the late 1990s and early ...