Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...

In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Wondering how to reposition your U.S. equity portfolio to benefit from prolonged inflation? A factor analysis supports common assumptions about value outperforming in periods of higher-than-average ...

In this article, we report a surprising phenomenon: Oblique CF-varimax and oblique CF-quartimax rotation produced similar point estimates for rotated factor loadings ...

Whenever one uses a composite scale score from item responses, one is tacitly assuming that the scale is dominantly unidimensional. Investigating the unidimensionality of item response data is an ...