Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...

“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.

In the Name of Religion is a message driven artwork created with Faber Castell soft pastels and Pitt pastel pencils on ...

NUREMBERG, Germany (Reuters) - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. However, with such ...

So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...

Dapper pencil baron Count Anton Wolfgang von Faber-Castell wanted to prove a point. So he climbed the 69 stone steps to the top of his castle in Stein, Germany, threw open the window and hurled 500 of ...

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