Now, with Formula 1 at the center of the global sports and entertainment conversation, the brand is leaning deeper into its motorsport heritage to reach new fans, especially as the sport continues to ...

A new initiative to bring more women into motorsport has been revealed as the F1 Academy. Taking to Twitter, F1 Academy posted an explanation of the initiative. They posted: "F1 Academy is a new ...

Toto Wolff talks about the 'new generation' as work continues at Mercedes ahead of the 2026 season. On Monday, Mercedes ...

Fans are re-posting drivers’ social media selfies, breaking down reports from journalists in the paddock on YouTube and Twitch, or creating their own content from the grandstands. This isn’t just ...

The FIA's head of single-seaters, Nikolas Tombazis, has reassured drivers that next year's Formula 1 cars will be physically easier to drive than the current generation. The ground-effect cars, which ...

Formula One's growth in the USA has hit a major milestone as 25 percent of the population "follow F1 at least 'somewhat' closely," according to a recent study, meaning one in four Americans keep up ...

Nearly every Formula 1 squad has a full-sized junior team and academy programme right now, going down to go-karting in order to find the next great driving prospect. Off-track, a similar arms race is ...

Aston Martin driver Fernando Alonso has raised eyebrows with his comments on the new generation of Formula 1 driver. While acknowledging that their talent appears to have advanced compared to drivers ...

Gen Z is now making up a quarter of the global workforce, but the new foundational demographic of the workplace is hardly a monolith. Toto Wolff, CEO and team principal of Mercedes-AMG Petronas ...

At the end of the 2025 season, the current generation of Grand Prix cars will be retired forever, to be succeeded by an entirely different type of machine in 2026. The new era of Formula 1 machines ...