People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because ...

“Elmer’s has developed easy-to-make and worry-free slime recipes, which include commonly used household ingredients such as baking soda and contact lens solution,” Mowrey says.

While mad slime-scientists are brainstorming their own inventive recipes, some pretty great prizes will be at stake.

When the worlds of slime and ASMR collided, the popularity of both got a boost. Most slime recipes require just three ingredients: glue, water, and some form of activator.

Elmer's glue is reportedly selling out in stores thanks to this online trend. Facebook, YouTube and Instagram are full of videos and photos of various colored slime that you can make in your home.

A spokeswoman for Elmer's said that the company is increasing production of its glue products to meet the demand, and is exploring its own slime recipes to "make slime even more fun and worry-free." ...

Home recipes for slime have circulated for years and it's a mainstay in preschools, but social media has stretched interest to new levels. "Elmer’s has indeed seen a surge in sales.

Has a kids crafting craze brought glue makers to their knees? Parents across the country are reporting a shortage of glue in stores and many are naming the simple, do-it-yourself "slime" as the ...

Slime is a fun do-it-yourself craft for kids and adults. With so many different ways to make slime and so many different types of homemade slime, it's hard to know which recipes are safe and ...

The glue, activators, clay, charms, and storage items you need to make the best slime.