Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

"Marketing effectiveness matters more than ever, especially in times of economic uncertainty," according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is ...

This study draws on the psychological tenets of implicit selftheories, which differentiate between individuals with entity versus incremental orientations, to deepen our understanding about how ...