In a video posted to Gomez’s Instagram Stories on Thursday (July 13), Gracie sports vibrant purple locks pulled back into a low ponytail. “Why’d you dye your hair purple?” Gomez asks her ...

Selena Gomez’s sister, Gracie Elliott Teefey, is showing her support for Taylor Swift by dyeing her hair purple in honor of the singer’s re-released album, 'Speak Now.' ...

Box dye might seem like a fast and affordable way to change up your hair color, but it rarely delivers salon-level results.

Seventeen asked celebrity hair colorists Kari Hill and Mahshid Baghaei everything you need to know before you color or dye your hair for the very first time.

Lavender hair is trending for spring. Grab some lavender hair dye or head to the salon to get silver-lavender hair, pastel-lavender hair, and more.

Color-depositing conditioners remove brassiness, neutralize unwanted undertones, dye your hair, enhance your color, and keep your hair smooth and moisturized.

I have dyed my hair every color under the sun, so I know a good shampoo for color-treated hair has a lot to get right. I want ...