Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...
Mattel is venturing into creating media and a theme park around its iconic brands. It's taking a page from the Disney playbook to leverage its brands into higher sales. While Disney remains a ...
It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...
Mattel (NASDAQ:MAT) shares were nudged higher after the toy maker announced the renewal of its multi-year licensing agreement with Disney (DIS) in celebration of Toy Story's 30th anniversary and the ...