When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

A little forethought can make the difference between success and failure for financial-based direct marketing programs. The overall direct marketing plan, testing strategy, persistence and discipline ...

When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

Housing payments made their sharpest drop in more than four years during the week leading up to the Federal Reserve’s highly anticipated rate cut. While affordability is rising, the impact of the ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

Third Annual 2025 State of Direct Mail: Consumer Insights Edition Reveals Unexpected Finding —Gen Z and Millennials Respond to Direct Mail and Expect More from Brands The findings, based on a ...

"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.

MBO America, a leader in advanced post-press finishing equipment, announces that Baesman Group, a full-service printing operation in Hilliard, Ohio, has made a significant investment in a second MBO ...