KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results. But how do marketers decide which ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...

The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

Digital transformation relies on a data-driven strategy to improve decision-making, optimize operations, and enhance customer ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

In the realm of digital marketing, a novel metric is gaining traction – the cost per wallet addressable. This innovative ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Search Marketing Group, an Australian digital marketing firm, won a 2024 Global Recognition Award. The Melbourne-based ...