Digiday

As AI reshapes search, TikTok turns discovery into a performance pitch

Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually ...
Digiday

Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The schism between Publicis ...
Digiday

WTF is vector-based ad targeting?

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to ...
Digiday

Alyssa Mercante

Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation ...
Digiday

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...
Digiday

As holdcos sour on The Trade Desk, Stagwell goes all in

Stagwell has picked its dancing partner to shape its approach to agentic media buying. The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency ...
Digiday

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...
Digiday

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...
Digiday

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...
Digiday

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...
Digiday

Lay’s uses WhatsApp to create a group chat for World Cup fans

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting ...