Let’s be honest — story, plot, and premise sound like words that mean the same thing. Most of us, even as writers or film lovers, use them interchangeably. But they are not the same. In fact, they are ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.