The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. When I led SMB marketing at ...

Whether you’re trying to convince an interviewer to hire you or market your products or services, a compelling unique value proposition (UVP) can set you apart from the competition and seal the deal ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

With all the emphasis these days on getting your message out using online media—blogging, viral marketing, email marketing, online text, image and video advertising, and so on—we simply forget to ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

My daughter is a recent graduate who is making waves in the public relations and event management space. I'm incredibly proud of her, and perhaps the best part of my week is when she stops by to "talk ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years ...

The theory of eminent domain is a laudable one: governments must have the ability to acquire private property for a greater public good. Unfortunately, government actors can’t seem to stop behaving ...

With all the emphasis these days on getting your message out using online media—blogging, viral marketing, email marketing, online text, image and video advertising, and so on—we simply forget to ...