Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified ...