There are a number of demographics that can affect a business. Demographics are various traits that can be used to determine product preferences or buying behaviors of consumers. Most companies ...

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

What Are Demographics In Marketing? Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, ...

I don’t know much about the afterlife, but that’s OK since your question kind of boils down to: “How many people have ever died?” There I can get you some answers. But first I want to start with a bit ...

A new report from data and analytics company GlobalData reveals how demographic shifts will change fashion retail in the coming years, from the rise of secondhand to the impact of ultra-fast retailers ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The year 2016 promises to be a year of great innovation in the advertising industry driven by how customers use their mobile devices to discover, learn and share. This rapidly evolving in-the-now and ...

Pew Research Center’s experts provide analysis of trends shaping the world grounded in the Center’s rigorous empirical research. Because the Center is strictly neutral, its experts do not make policy ...

Understanding the audience of a franchise is a key first step in making strategic decisions about how to expand. From that starting point, a fundamental question is whether to cater more to a ...

On Reddit’s largest parenting forum, around one-in-five posts mention kids’ tech use. Posts often express negative emotions, but comments are overwhelmingly supportive. About four-in-ten parents say ...

Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term demographics ...