When you choose where to live, open a store, allocate a public budget or design a marketing campaign, population data by ZIP code is often the missing piece that makes your decision truly data‑driven.

There are a number of demographics that can affect a business. Demographics are various traits that can be used to determine product preferences or buying behaviors of consumers. Most companies ...

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

What Are Demographics In Marketing? Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, ...

This week's market activity remained relatively lethargic despite a plethora of news, both good and bad. This week is the heart of earnings season, and the results so far haven't been clear cut or ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The year 2016 promises to be a year of great innovation in the advertising industry driven by how customers use their mobile devices to discover, learn and share. This rapidly evolving in-the-now and ...

Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term demographics ...