A fundamental principle of running any business is to know your customer. Is the company selling fertilizers to farmers, clothing to teenage girls or vacations to older retired people? The differences ...

BURLINGTON, Mass.--(BUSINESS WIRE)--Precisely, the global leader in data integrity, today announced the launch of Dynamic Demographics, a new data offering that combines the power of Precisely’s rich ...

It may seem fair to assume that "everybody" likes pizza, at least sometimes. But who is most likely to shun frozen pizzas from the grocery store to faithfully order at least one hot, homemade pizza a ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

The COVID-19 pandemic is slamming down hard on many countries of the world with its second wave. Researchers are still attempting to measure the impact accurately, using parameters such as the case ...

In India and around the world, family patterns are usually tied to a variety of demographic measures, such as education, wealth, urbanicity and fertility. And these, in turn, are tied to religion. In ...