Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. In an era where almost everything is touted as being “big data” how do ...

From market insights to industry 4.0 manufacturing to unraveling the universe’s scientific mysteries, big data underpins much of the world’s operations. As more aspects of everyday life go digital, ...

Big Data continues to be a big point of conversation among marketers. We recently had the opportunity to sit down with a few chief marketing executives to discuss Big Data in four areas: What Big Data ...

Interoperability is one of healthcare’s biggest dilemmas, with providers trapped between growing needs for expanded use of health data and a host of compliance, legal and regulatory constraints.

Am I the only one sick of hearing about Big Data? I don’t mean the actual oceans of new data being churned by ever-more capable technology for the benefit of humanity and marketers’ conversion rates.

Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product or in a particular customer set or what sequence of ...