Even for infomercial specialists, the financial picture isn’t as rosy as it once was. The digital revolution makes getting a sale over the phone—DRTV’s historical bread and butter—harder and harder, ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”. Jordan ...

Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV ...

PacificNet views this acquisition as a natural progression from China’s business-to-business call center services market into China’s the higher margin business-to-consumer infomercial services market ...