The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...
Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...
In the realm of data modeling, many-to-many relationships are often considered an "odd duck." Unlike one-to-one or one-to-many relationships, which can be directly implemented in physical database ...
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