Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) said Google Chrome will start testing a new feature called Tracking Protection which limits cross-site tracking, in an effort to phase out third-party cookies in ...

In July of 2022, Google said it would probably be the second half of 2024 before its Chrome browser started phasing out third-party cookies. While that still might be the target date for a full ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google’s moving to the next stage of its program to ...

Privacy Oblige: Google has begun implementing its new Tracking Protection technology, designed to improve privacy online while providing advertisers with a viable ...

Alphabet’s Google said on Thursday it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers. The search giant is ...

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google ...

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a ...

After nearly three years of promises, Google is finally ready to roll out a proposed solution to prevent advertisers from tracking you all over the internet. But it's constrained to start. Nearly ...

For many years, privacy advocates have been sounding the alarm on the use of cookies to track, profile, and serve personalized ads to web users. The discussion has been especially acute over cookies ...

Dec 14 (Reuters) - Alphabet's Google (GOOGL.O), opens new tab said on Thursday it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers ...