As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this ...

When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Forbes contributors publish independent expert analyses and insights. Christine Michel Carter covers working mothers, diversity, and jobs. However, brands aren’t scouring Twitter and Instagram looking ...

Companies are interesting creatures. In a legal sense, a company is a person, as it has all the rights that you and I do. A company can own property, file lawsuits, pay taxes, and generate profits.

Gannett, the parent company of TCPalm / Treasure Coast Newspapers and more than 200 local newspapers across the county, launched a free style guide.