To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

MELVILLE, N.Y.--(BUSINESS WIRE)--January 18, 2023--Comtech (NASDAQ: CMTL) is releasing a new logo and brand identity today that align with the company’s customer-centric focus and commitment to ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

I want to tell you about one of my favorite parts of the day. It’s late. The house is quiet, and I walk up to bed. As I lie there, I inevitably think of . . . something. It’s a cliché, the worries ...

The J.M. Smucker Co. wants the world to better recognize it is more than a maker of its heritage jams and jellies. In recent years it has added major peanut butter, coffee and most recently pet food ...

The branding, revealed at a press conference on September 4, includes an official logo for the city, a wordmark, and a set of guidelines for how Austin’s government will show up online. It was ...

Juan Livinalli, Director of Berkeley Financial, shared his thoughts on the new identity: “Our transformation is about more than a new look—it's about reinforcing our promise to provide personalized, ...