Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the “Conversions” column is upon us. In the last few months, the ...

Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to ...

“I know that half of my advertising dollars are wasted…I just don’t know which half.” It’s not a joke: it’s an astute observation from pioneer marketer John Wanamaker. John was a Philadelphia ...

LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network. Users of ...

LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company highlighted how the new capability will position marketers to better analyze the ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...