Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low. Nearly two-thirds (62%) of consumers trust AI to guide brand ...

This Black Friday and Cyber Monday, it’s more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to ...

As AI continues to change how consumers discover, compare, and evaluate skincare products, Eternal Skincare believes the ability to substantiate claims will become increasingly important for both ...