Organizations are making progress connecting consumer data, but expectations for what insights should deliver are rising faster, according to new study from Zappi.

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

This quarter's findings point to a stabilizing market after several quarters of more cautious, budget-conscious spending.

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

Conveo has raised Series A funding to expand in the US and further develop its consumer intelligence platform, which uses ...

At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in ...

A combination of big data and the web means that there's more opportunity than ever for companies to study and understand the habits of consumers. Online lists and voting site Ranker is using its ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

MILAN — Could the sluggish growth in luxury in recent years have resulted in a healthier sector? According to the 12th True-Luxury Global Consumer Insights study by Boston Consulting Group and ...