When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary ...

It may feel like Google’s colorful lettering has been with us since the dawn of time, but it’s been a long, bumpy road getting there. When it comes to logo design, sometimes you have to face-plant ...

If you thought the NFL was silly strict with its rules for player uniforms, stop and think for a moment. When was the last time you saw a colorful, cool distinctive Super Bowl logo that really popped?

“Visual communications of any kind … from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful,” wrote Paul Rand ...