Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

They're accused of violating the ELVIS Act. Coca-Cola slapped with lawsuit by estate of music legend Johnny Cash: ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Several consumer stocks that continually take part in special holiday campaigns are trending Wednesday. Here's what you need ...

It looks like it isn't only its controversial AI-generated Christmas ad that's landed Coca-Cola in trouble this festive season. The cola brand has also found itself on the receiving end of a lawsuit ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at the center of the transformation is global chief marketing officer Manuel ...