The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...

Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

Several authors have recently discussed the implications of classical conditioning for consumer behavior (e.g., McSweeney and Bierley 1984; Nord and Peter 1980). However, little empirical evidence ...

DURHAM, N.C. -- We humans are fixated on big brains as a proxy for smarts. But headless animals called brittle stars have no brains at all and still manage to learn through experience, new research ...

Journal of Advertising, Vol. 27, No. 1 (Spring, 1998), pp. 23-31 (9 pages) The researchers investigated the long-term effects of classically conditioned attitudes toward a brand. In two experiments, ...

A new study, led by Makoto Mizunami and colleagues at Tohoku University in Japan, demonstrates classical conditioning of salivation in cockroaches, for the first time in species other than dogs and ...